Last year, Sars of Tomato Nation (featuring the infamous Little Joe Goes to the Vet story) agreed to shave her head if her readers raised $30,000. This year, if her readers raise $35,000 in October, she will spend an entire day — an entire work day, no less — dressed in a tomato costume. Less than 24 hours into the project, and she’s already raised more than half her goal.

Hope she finds a good costume store soon.