Behind the Organic is the Big
Just because food is organic does not mean it’s independent. Naked Juice is Pepsi and Odwalla is Coke. Kashi may travel the world looking for whatever it is they are looking for, but they return to Kellogg in the end. And Heinz owns quite a few organic companies, like Earth’s Best (and makes its own organic products). So are big corps trying to be good, or just cash in on consumers trying to be conscientious?