Apparently so.

Despite a pleasant cherry-berry scent, the wine honestly didn’t taste like much. I just got the carbonation on my tongue, a bit of sweetness (this is not a dry wine) and then a lingering floral aftertaste that reminded me a bit of bubble bath.

The reviewer says the wine is kind of creepy. I’m not sure if the wine is all that creepy by itself, but the wine’s website sure is. The world might have needed the wine, but it didn’t really need an animated slightly tipsy Hello Kitty. Nope.